Great news book readers. The two major e-readers have finally gone down in price. If you were waiting, like me, to buy a Kindle or Nook then now is the time. Amazon.com on Monday slashed the price of its Kindle e-book reading device to $189 just hours after Barnes & Noble cut the price of its competing Nook e-reader to as low as $149. “We’ve got a price war going on,” says Rob Enderle, tech industry analyst at The Enderle Group. The primary beneficiaries: avid book readers who were wavering about going digital with their summer reading. Early Monday, Barnes & Noble cut the in-store price for its original Nook, which has both 3G and Wi-Fi, from $259 to $199. That was not surprising, considering lower-than-expected sales of the device, says Enderle.
The book retailer also announced a $149 price for a Nook with just Wi-Fi purchased online. Amazon quickly followed Barnes & Noble’s lead by dropping the price of the Kindle from $259 to $189. Amazon asked for $399 when it launched the Kindle in 2007. Do you think you will now break down and buy one? Which one? I am going to do a little more research and I will let you know when I decide.