What are the Warning Signs to Clean Your Email List?
Email list cleaning is even scarier when compared with the email list building process. With so much advancement in technology, building a prospect list has become more accessible.
This article will walk you through the easiest way to build an email list and then see about email list cleaning, its importance, and indications.
How to Find Emails to Build the Prospect List?
Building an email list is pretty simple when you have an email search tool such as GetEmail.io. With such tools, you can save time and effort.
For people who wonder about how to find emails of potential audiences, GetEmail.io is an ideal solution.
Clean the Email List – What does it mean?
By cleaning the email list, it refers to removing data that is inaccurate or inactive prospects from your email list.
It does make sense to let go of people who aren’t interested in your product. Am I right?
It’s of no use to keep them with you.
Risks of Not Cleaning Email List
For many businesses aiming to have a successful email marketing campaign, it’s necessary to clean the email list every week.
But as you begin, since your list isn’t going to be that big, I recommend that you clean your email list once every three months.
And when your list grows, you need to shorten the intervals between cleaning to keep up with the growing volume.
Is it time to clean your email list? How do you know that?
Besides setting a timeline to clean your email list periodically, you must also keep an eye on any indications for your list getting bloated.
Here are some significant warning signs indicating that your email list requires scrubbing;
Lower Open Rates
If you notice that your open rates are unusually lower, then you must take a look at it. It may indicate that you are sending emails to even the people who are no longer interested in reading your messages.
The possible reason could be that they might have gone with other brand products or already bought your product.
The reason could be anything, and all you need is to eliminate such prospects from your list.
High Bounce Rate & Getting Reported as Spam
When people keep receiving an email that doesn’t interest them, they will mostly delete it or mark it spam.
The latter one is very harmful to your business. When people send your emails to the spam box, the email service provider will know that your email is unsolicited. When you reach a specific limit, all your emails will be automatically sent to the spam folder.
When it comes to bounced emails, it is more likely that the email address does not exist anymore.
A Big Drop in the Email CTR
Your email’s click-through rate determines the percentage of prospects clicking on the call to action in your email.
If you notice a significant drop in the email CTR, it is a matter of concern. And by cleaning your email list sooner, you would be able to bring up your CTR and improve the engagement rate.
When you clean your email list, you get the opportunity to be successful with your email marketing campaign as you remove the email ids that are no longer serving your business.
Disclosure of Material Connection: Some of the links in the post above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."