As video content has now become a powerful marketing tool, marketers and Influencers leave no stone unturned when it comes to distributing their marketing videos to catch more eyeballs. In this case, YouTube is one of the platforms they rely heavily on.
This popular video-sharing platform is the second-largest search engine worldwide — meaning it’s a home for online videos. From educational explainer videos to chucklesome meme compilations, the platform has it all. And with more than 2.7 billion monthly active users, it’s safe to say that hosting your videos on YouTube can increase your chances of being discovered and engage new customers.
That said, running a successful YouTube marketing campaign is no plain sailing. There are a lot of things you should prepare to ensure it brings you the best result.
“So, where to begin?” You might ask.
If you’re completely new to YouTube marketing, you can start by reading these YouTube marketing books listed below:
#1. YouTube Channels For Dummies by Rob Ciampa, Theresa Go and Matt Ciampa
As the title suggests, this YouTube book is purposely written for newbie YouTube marketers. It has every basic YouTube marketing guide that beginners will need, from setting up a professional channel to attracting viewers and subscribers. And of course, it uses a beginner-friendly tone and language, making all the explanations easy to understand.
This book also features valuable insights and tips from professional YouTube content creators, managers, marketers, and analysts to offer best practices to run a successful YouTube channel for business.
#2. YouTube Marketing Strategies by Mark Anderson
Subscribers play such an important role in your YouTube marketing campaigns. You can say that they are one of the main reasons why you can keep your channel alive. Therefore, you need to find ways to build a solid subscriber base. And this book from Mark Anderson can help you out.
This book will walk you through some of the essential steps you need to gain subscribers organically and generate income from YouTube. You will learn more about the techniques (e.g., select a profitable niche, video editing tips, analytics, etc.) in the easiest way possible.
#3. How to Start a YouTube Channel for Fun & Profit by Ann Eckhart
You can leverage AdSense for your YouTube marketing for quicker results. In this case, this book can guide you through all the basic steps you need to take for applying for an AdSense account, getting the profits, and more.
If you use YouTube marketing just to boost your brand awareness, the author also shares how to craft, edit, and host videos both for just non-profitable purposes.
#4. How I Got 20,000 YouTube Subscribers in Just 40
Days (And How You Can Too!) by Carolyn Higgins
Creating a professional YouTube business channel is one thing. Gaining and nurturing subscribers is another. In this book, you will learn mostly about building a great subscribers base based on the real-life experience of the author herself.
Since it’s based on a true experience, the author will give you valuable insights to develop your brand through the YouTube channel. Another interesting thing this book breaks down is how to strengthen your YouTube marketing strategy outside the platform, such as leveraging websites, blogs, or collaborating with other content creators.
Building a successful YouTube channel for marketing takes some effort and time. And for beginners, it also may sound too daunting and technical. But, with those YouTube marketing books mentioned above, you can learn how to do YouTube channel marketing from scratch. The authors of these books are YouTube experts. By following their best practices and insights, it should be much easier for you to grow your channel and reap all the benefits you deserve from it.
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).