THE ULTIMATE GUIDE TO USING
While most of the books we review here are fiction. I recently received this one and I thought it would be of interest to some of you folks out there. The Ultimate Guide to Using Influencer Marketing is a very well put together guide on the (Just like the title says) Influencer Market.
For those Bloggers or Instagramers with an interest in becoming or learning about being an Influencer this is a good start. The book actually looks at both sides of the market. How businesses can use influencers to market their brand or services. Then of course from the side of the influencer themselves on how to become a better influencer.
There are some very cool example’s of different campaigns and strategies with plenty of excellent explanations of how to get it done. With his writing style the author has made it a fun read and easy to understand. There are many books out there on this subject. This is certainly one of the better ones I’ve seen and there are quite a few. The author Joe Sinkwitz just so happens to be CEO of Intellifluence. So yeah he knows what he is talking about. Intellifluence.com is a site that helps connect Brands with Influencers.
Written by digital marketing industry veteran Joe Sinkwitz, CEO of Intellifluence with a forward by Copypress CEO Dave Snyder, you’ll learn how to create influencer campaigns for your brand or agency from scratch and how influencers can grow their audiences to full potential over 29 actionable chapters.
The Ultimate Guide to Using Influencer Marketing is Available HERE
Disclosure of Material Connection: I received one or more of the products or services mentioned above for free in the hope that I would mention it on my blog. Regardless, I only recommend products or services I use personally and believe will be good for my readers. I am disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."