Macy’s continues to show its love for the American Heart Association’s Go Red For Women movement, by announcing the launch of the INC International Concepts “Little Red Dress.” Since 2004, Macy’s has raised more than $21 million in the fight against heart disease and this marks the first time in the retailer’s six year relationship with the American Heart Association that a limited edition design has been specially created to inspire and promote awareness of women’s heart disease–just in time to celebrate National Wear Red Day on February 5, 2010.
Available exclusively at select Macy’s, including locations in New York, Chicago, Boston, Philadelphia, Washington DC, Miami, Atlanta, Houston, Los Angeles, San Francisco, and Seattle, as well as on macys.com, the “Little Red Dress” retails for $69 with 10% of the sales price of each dress to be donated to the American Heart Association. A seasonal twist on the iconic “Little Black Dress” in a seductive shade of red, this exclusive design showcases a flirty, fitted silhouette and is available in Small, Medium, Large, and Extra-Large. An obvious choice for a glamorous Valentine’s Day rendezvous, it’s also the perfect way to show heartfelt support for Go Red For Women, a nationwide life-saving movement to promote awareness and prevention of heart disease among women.
“This is the sixth consecutive year that Macy’s and the American Heart Association have joined forces in the crusade against women’s heart disease,” stated Nicole Fischelis, Macy’s Group Vice President, Fashion Director for Ready-to-Wear. “Creating an exclusive dress design and donating a portion of each sale to the American Heart Association was a logical and fashionable way to celebrate our partnership and demonstrate Macy’s ongoing support for the Go Red For Women movement and National Wear Red Day.”
Neil Meltzer, Board Chairman of the American Heart Association and President and COO of Sinai Hospital of Baltimore added, “Macy’s long-standing commitment to Go Red For Women has helped us provide women with the knowledge and tools to make life-saving choices every day. The creation of Macy’s “Little Red Dress” will bring even more exposure to the red dress symbol and awareness of heart disease, as we continue to fight this No. 1 killer of women.”
Additionally, in honor of American Heart Month and National Wear Red Day, Macy’s customers wearing any item of red—anything from lipstick, to the signature Red Dress pin, to an entire red ensemble—will receive a special 20% discount on a wide assortment of merchandise at all nationwide Macy’s stores, as part of the Wear Red Sale Event on February 3-7. The “Little Red Dress” will be available from January 31-March 21, 2010.
About Go Red for Women:
Go Red For Women is the American Heart Association’s solution to save women’s lives. With one out of three women still dying from heart disease, we are committed to fighting this No. 1 killer that is largely preventable. GoRedForWomen.org, a premiere source of information and education, connects
millions of women of all ages and gives them tangible resources to turn personal choices into life-saving actions. We encourage women and the men who love them to embrace the cause. For more information please visit GoRedForWomen.org or call 1-888-MY-HEART (1-888-694-3278). Macy’s is a proud national sponsor of the American Heart Association’s Go Red For Women.
WAYS TO GET INVOLVED
• Red is the color that saves at the Wear Red Sale
• Take fashion to heart and buy the limited edition INC International Concepts Little Red Dress,
• Share your story at the Go Red Casting Calls
• Attend a Go Red luncheon in your area
• Join Go Red For Women
Macy’s is giving away a $25.00 Gift Card to a lucky Bookroom Review Reader! Yeah!
TO ENTER: LEAVE A COMMENT TELLING US WHY YOU’D LIKE TO WIN.
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THIS CONTEST WILL END FEBRUARY 15TH AND WE WILL E-MAIL THE WINNER WHO WILL HAVE 48 HOURS TO RESPOND. THANKS FOR ENTERING AND GOOD LUCK! U.S. and Canada only on this giveaway please.
this giveaway is sponsored by M80 on behalf of Macy’s