The Vancouver 2010 Olympic Winter Games are upon us and athletes are clamoring for high performance warm-up suits and other gear to give them a competitive advantage. For the first time ever, babies of Team USA will experience a gold-medal moment by sporting their own high performance gear – Pampers Cruisers with Dry Max! Pampers’ new diaper is of such high performance, that the Team USA athletes and their babies will be equipped with the diapers as they head to Vancouver. In honor of these athletes and their families, Pampers has created specially-branded Team USA diapers with the Dry Max technology.
Although these limited-edition Team USA diapers will not be for sale, parents can request a free sample three-pack of Pampers Cruisers with Dry Max on Pampers.com starting January 29. If this sample includes a Team USA diaper (they will be randomly inserted in select sample packs), their baby will win a one year supply of Pampers Cruisers with Dry Max
Celebrating Babies as Professional Players
While the world is joining together to recognize the world’s best athletes in Vancouver, Pampers has partnered with Team USA to celebrate the best players in the world™ – babies! When you see a babies’ passion and dedication to play, you see that they, in fact, ARE the best players in the world (and even surpass some worldclass adult players). After repeatedly observing how they love to challenge themselves to continually improve their skills, we at Pampers felt that babies should be recognized and celebrated in the same forum as the most elite athletes – and that’s why we created such a high performance diaper to help them play on and on.