Internet book reviewers give rise to author marketing

Internet book reviewers give rise to author marketing

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As have many other businesses and creative types, aspiring and developing authors have seized advantages offered by the growth of the internet and the expansion of marketing opportunities. Competing for the attention of mid-to-large sized publishing companies as a newer author is extremely tough. Many companies review hundreds and thousands of manuscripts each year.

The internet has greatly multiplied the population of book reviewers that have shared their passion of books and ability to write with reading audiences. Professional book review web sites that specialize in such popular book genres as fiction, Christian fiction, historical fiction, biographies, and memoirs have evolved into a great resource for authors and book readers. In essence, online book review sites have created a medium to connect good authors and good books with avid readers looking for the next great read.

Many new authors now turn to self-publishing as a practical alternative to the rigorous and sometimes unsatisfying experiences offered by big publishers. Self publishing or small press publishing puts the author and small publisher in a role of having to self-promote their work. While it is more challenging to promote a new book by a new author without the support of big publisher connections, online book reviewers have given rise to greater equality.

Many professional book review web sites invite new authors and smaller market publishers to share their books for review. Simply by sending the reviewer a free copy of an advanced release copy of print copy of the new book, many reviewers are happy to provide a professional, unbiased description and recommendation of the book. Obviously, the busier the book reviewer, the more discerning they are as to which books they accept for review. However, quality writers in popular genres have great opportunity.

Professional book reviewers also often belong to book review networks or groups and add tremendous media exposure and value to authors and books considering the only cost is a copy of the book. Some reviewers submit their reviews to Amazon, social networks, and other online forums to expand the promotion for their sites and reviews, and the books they review.

Discerning readers are always looking to peers and quality book reviews to help them figure out which books are worth an investment of free time. Book review sites are fun for readers and provide a great promotion medium for any book and author, but especially for those quality writers seeking a fair shake.